Brands built
to grow.
We combine positioning and design to help companies grow as brands.
Request a proposalReluzente is a studio specialized in brands. We combine positioning and design to help companies grow as brands, from strategy to visual identity and every place the brand appears.
Lucas LopesCEO and creative director“Every company starts as a business. The ones that truly grow become brands. Our job is to help shorten that path.”
It all starts with the brand.
Branding
Strategy, positioning and visual identity so your company is recognized, remembered and chosen.
Naming
Names that are easy to remember, meaningful for the business and viable to register and own.
Web design
Websites and landing pages that present your company with the credibility it deserves.
Communication
Social media strategy and content that keep your brand present and consistent.
Packaging
Packaging that stands out on the shelf and adds value to the product.
Audiovisual and motion
Filming, video editing and animation to bring your brand to life.
Method before the first stroke.
We study your business, your customers and your competitors.
We define positioning, personality and what the brand needs to say.
We translate strategy into a clear visual direction.
We design the logo and the entire brand system.
We present the project and explain every choice, from strategy to detail.
You receive the brand ready to use, with guidelines and organized files.
What you receive.
The document that defines positioning, purpose, personality and tone of voice. It is the foundation of every brand decision.
When the project needs a new name, we create options assessed for sound, spelling, domain and registration viability.
The main signature and versions for every use: horizontal, vertical, symbol and small sizes.
Colors, typography, graphic elements and imagery, organized as a system that works anywhere.
The brand mocked up across the company's touchpoints, from digital to print, so you can see how it lives day to day.
The guide that ensures the brand is always used the right way, by anyone or any supplier.
All files organized and in the right formats for each use, ready to hand to whoever needs them.
In their words.
“Reluzente understood our business before designing anything. Today the brand conveys the strength Grupo Nobrecon has always had, and that changed how we are perceived.”
“Every stage was handled with great care and sensitivity. The new identity captured the moment Seletivo Master is living, and families felt the change from day one.”
“We needed a brand that matched a security and intelligence operation. Reluzente delivered it with a professionalism that strengthens our clients' trust.”